How Can You Lure Consumers Into Loving Your Brand?

by: Dan Herman

Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Consumers love the M&M chocolate candies, buying at IKEA, driving a BMW, using a Nokia telephone or searching for information in Google, exactly because of the focused and intensive anticipation which they enthusiastically describe as "love". But we, as professionals, need to understand what is behind the verbal descriptions of consumers, so that we will be able to stimulate such feelings. To stimulate anticipation for benefit is a more approachable task than to "stimulate love".

How do consumers "fall in love" with a brand?

Structurally, it happens in the same process as people falling in love with people. Let me describe how this happens. We all have beliefs as to what will satisfy our needs, what will be good for us and will make us happy. In many cases we are not aware of them or are only partially aware. Often they are not phrased in words, but exist in fleeting images and scenarios that we experience by imagination. They form our pre-disposition to desire.

When a brand succeeds in being perceived by us as a tangible realization of our abstract beliefs regarding what will be good for us (the pre-disposition) - the anticipation that the brand will be good for us is the result. The brand is thus perceived as an opportunity to achieve the benefit that we have in our imagination. This is also what happens when we are seduced or fall in love with a partner, and this is also where the similarity between love for a brand and love as the basis for a relationship between people, ends. We anticipate that the brand will be good for us and therefore we want it. The commitment that we have towards people and the mutual pact that exists in relationships can never be formed towards a brand.

How do we create the "Click"?

The process of developing a brand starts with an insight. To reach such an insight we must unearth and interpret the non-conscious set of rules that constitute the pre-disposition of the consumer. There are advanced research tools that help identify this set of rules. They require psychological expertise and advanced interviewing skills and thus they are not commonly used by research firms (The tool that I personally use is called ForeSearch). The insight is only the beginning of the process. We use this to guide the creative process by which we devise a new concept for providing the consumer with a benefit that realizes his pre-disposition. This concept is the basis for the brand.

How to influence the intensity of love?

The more the benefit of the brand is perceived as important and as rare, so will the emotions be stronger. Then there's the question of how far can the brand be trusted to supply such a benefit in a good and consistent manner. Good management can guarantee the second factor. A brilliant strategy is needed for the first factor.

How can you create an important and rare benefit? What you are looking for is a benefit that is intuitively important to the consumer, but not yet connected with your product category (I call this: Off-Core Differentiation). An example of this is the commitment at the heart of the strategy of The Body Shop chain of stores for the protection of the environment and helping the needy all over the world. In this way, successful brands enjoy immunity from imitation by competitors, as what they are doing seems so irrelevant to the category. The second rule is to supply this benefit in a new manner, unique and different from how it is supplied in other product categories.

The benefit can be intangible

Any off-core benefit is by definition an "added value" to the benefit stemming from the product itself, as the benefit from the product itself is naturally on-core. The off-core differentiation that you adopt can be based on a benefit that is not tangible or experiential, but interpersonal, social or psychological. When De-Beers launched the brand "Right-Hand Ring" in 2003, they created a new instrument to achieve a social benefit. A woman can wear a "Right-Hand Ring" on her right hand of course, to signal that she is single, as opposed to a ring on your left hand, which signals engagement or marriage or simply a gift form her spouse (kindly note: in Eastern Europe, for example, the hand symbolism is reversed!). De-Beers created a symbol whose meaning is known to everyone through an extended advertising campaign, and as a result women can use it to send a message to their surroundings.

How will the consumer "discover" the brand?

It is easier for consumers to fall in love with a brand when they feel that "it comes from within them", as opposed to it being "sold" to them. The key to this is what I call "Electrifying Marketing" instead of "Satisfying Marketing". The usual marketing is "Satisfying Marketing" whose main objective is to please the consumer and satisfy him. In contrast, "Electrifying Marketing" promises surprise and excitement, plays hard to get, toys at the consumer and sets conditions and obstacles on the road to sweet satisfaction.

How will you turn your brand into a great show?

A good way to bring the brand's strategy to life is by using the tools of "Drama Theory". Furthermore, the success of a brand, which has an intangible value beyond the function of the product itself, depends on the consumer's willingness to accept something unreal as real, i.e. be in a trance (I call this "The Brand's Trance"). Drama has been known for centuries to put audiences into a trance where they allow themselves to be swept away by unrealistic plots. I usually begin the development of the creative approach for the brand's expression, presence and unfolding, with an analysis of the "Drama of the Brand". Every powerful brand provides the consumer with a benefit that he yearns for, and that is neither easy nor simple to achieve. The Drama of the Brand is the confrontation of two forces that occurs when the consumer attempts to achieve our brand's promised benefit, even before our brand is known to him. This analysis involves questions such as: what happens to the consumer when he is trying to achieve the benefit in other ways? What attempts and efforts does he make? What is the result? What internal and external difficulties does he encounter? How do they manifest themselves? How does he fail? And then? how does our brand help him in achieving the benefit he is seeking? Such clarification raises all the necessary materials for "dramatizing" the brand in a way that generates inside the consumer an exhilarating feeling of "found it!"

About The Author

Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of "Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding" ( http://www.outsmart-mba-clones.com ). The book is available from amazon.com.

The 5% That Determine Your Company's Success

by: Dan Herman

I have encouraging news for you: many of your competitors are afraid of strategy. You might call it strategophobia. Strategy has two terrifying characteristics. First, strategy is a choice. "We are going to go for target customers X, and not the rest," or "The major benefit we will offer consumers is Z and not all sorts of other things."

It seems that when you choose, you have to give something up. There are executives who are not willing to give up on a target group of customers, as if they "have them" or stand a realistic chance of getting them all. This is one of the sweetest but most dangerous illusions managers have. They aren't willing to define a particular benefit as the major benefit they have to offer their consumers, out of fear that the consumer might be tempted to try a different benefit elsewhere. Strategizing means choosing to focus and concentrate your energies in order to provide yourself with an advantage. You go about this by establishing your brand as the source of a certain benefit. If you don't, you probably won't be identified with any benefit and consumers will have no good reason to think of you and buy from you when they need or desire something.

When you adopt a strategy, you're "giving up" all sorts of things that you don't actually have in order to acquire something tangible, something you can sink your teeth into.

The second terrifying characteristic of strategy is differentiation from competitors. To be different, that's really a possibility that could cause nightmares. Why? Primarily because basic conservatism says that if that's what everyone does, there must be a good reason for it. And that's true. The component of "good management practices," which everyone strives for, is essential. It doesn't create an advantage over competitors and you should never confuse it with strategy, but it is essential. Beyond this, managers are always so busy dealing with competition that they are more worried about preventing their competitors from gaining an advantage than they are about creating an advantage for themselves. And so those managers are busy trying to imitate their competitors rather than striving to be different. A good defensive game really does help you not lose. But in order to win, you need to score every now and then.

For this, you need a strategy. No alternative, sorry.

The 5 Percent That Makes All the Difference

By definition, strategy is the way you plan to achieve your goals. In a competitive environment, your goal is for your customer to buy from you and not from your competitors. Therefore, strategy is the way in which you plan to achieve an advantage over your competitors, in the consumers' eyes. Differentiation is almost always a pre-condition for achieving such advantage. You must do something differently from your competitors so that you provide certain consumers with a good reason for preferring you.

Many marketers think that differentiation means that a company has to be different than its competitors from A to Z. Not true. The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things. If you look at the managers of competing companies in the same market category, no matter what the field, you'll see that 95 percent of their concerns, decisions and day-to-day activities are very similar. It may be surprising, but in 95 percent of their actions, executives in competitive companies are doing nearly the same things. That's the "good management" that we talked about.

If you take cellular company CEOs, for example, and interview each of them separately, asking them what's important to them, you're likely to hear pretty much the same thing from all of them: "I want an infrastructure technology with a horizon for future developments; I want more exciting phones; I must have great client service, a flexible and efficient billing system, and great added value and content services." Everyone will say exactly the same thing, because that is what is expected of a good cellular company. But good management isn't a strategy.

If everyone does the same thing, and everyone is talented enough to do it well, would consumers differentiate between companies? Why should they prefer your company? Because you do it better? There's practically no chance that "better" is something consumers will notice, nor is it an advantage that you can maintain over time.

The secret is in the other 5 percent. The 5 percent you do differently is your differentiation which is your strategy. If 5 percent sounds too little for you, I suggest that you remember that human beings and chimpanzees are 98 percent identical in their genetic makeup. If 2 percent can make that big a difference, then 5 percent, planned wisely, can do even more. Other concepts you know, such as positioning (your situation, relative to your competitors', in the consumer's mind vis-a-vis his purchasing considerations), and "critical success factors" (what you must do in your field in order to succeed) relate to good management, not strategy. Note that positioning and differentiation are not at all synonymous! Positioning refers to the comparison between you and your competitors in all parameters that are significant to consumers, which they use to compare their options. Differentiation refers to what sets you apart. Since it's something that is true only about you, there's no comparison in this respect. Good management provides you with the entrance ticket to the competition. Strategy allows you to win the battle for the consumer.

I want to illustrate the principle of 5 percent difference for you with an admittedly unconventional, but very elucidating example. Mind you, I do not mean to glorify this company, just to make a point.

In Canada, there is a news company called Naked News, and it broadcasts upbeat news and current events programs to more than 170 nations daily on the Internet, as video on demand (V.O.D.) on cable and satellite-TV as well as over mobile phones and other handheld devices.

Most of what the managers and other staff in this news company do is exactly what their colleagues in any other news company in the world do. But Naked News does one thing a little differently, and that's the reason some viewers prefer it (despite the premium price). Tagged "the channel with nothing to hide," Naked News' attractive anchor persons (well, mainly young women) cover politics, business, sports, entertainment and the weather - while totally naked.

You may prefer a less controversial approach. That's fine. As long as you get the principle right.

About The Author

Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of "Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding"

( http://www.outsmart-mba-clones.com ). The book is available from amazon.com.

Management Tip: Quit Working For Your Boss

by: Daryl Cowie

As a manager do you know who you really work for? I don't mean the person who signs your paycheck or does your annual review. I mean day by day, hour by hour, who are you working for?

If you say it's your customers, that's great you've been paying attention in marketing class. Ultimately everyone is working for the customer, but is that really who you work for on a daily basis? Do you personally take their orders? Do you personally answer the support calls? Do you get in the truck and drive your product over to the customer to help them unload and get it ready to use? If you are a manager I truly hope this is not what you come to work to do. These are the things your team is there to do. You may need to pitch in from time to time, but that's not what managers are primarily there to do.

If you say it's your supervisor, well I'm sure they will be happy to hear that. Your supervisor should be the one to define your purpose in the organization and help give you direction. So you could say the work you do on a daily or hourly basis is work for your supervisor. But is that really who you spend the bulk of your time trying to help? I hope not.

Let's look at the activities good managers spend their time on. Employee development, process optimization, cost control. You make sure your people know what needs to be done and are working on the right things. You make sure your people have the tools they need to get the job done effectively and efficiently. You make sure your people get to work in a safe and respectful environment. You make sure your people get the training they need to be effective and advance. You look for ways to make your team as effective as possible. You help your people become the best they can be. You help your team become the best it can be. The bulk of the work you do (or should be doing) is for your team. You work for your team.

So as a manager forget the idea that everyone is working for you. That thinking leads you down the path to ego and conflict. Your team is working to get things done for the customer. You, as their manager, are working for your team to get them everything they need to be effective in serving your customers. The best, most highly-valued managers alive are the ones out there working for their teams and giving them everything they need to succeed.

The more people you manage, the more people you are working for, not the other way around. A bigger team doesn't take away your work, it increases it.

So the next time you draw your team organization chart, flip it upside down with your CEO at the bottom, you somewhere in the middle, and the people who actually come in contact with the customer on a daily or hourly basis at the top where they belong. The goal of a great manager is to create the best team of people at the top of this upside down pyramid serving the customer.

About The Author

Daryl Cowie has shared management tips with 1000s of people in over 30 countries around the world. His mission is to help you and your company turn business opportunities into business realities. Sign up for his free business management home study course at http://FreeManagementTips.com

Customer Service Management Tips - Part 2

by: Daryl Cowie

In part 1 we discussed the importance of Post-Sale Customer Support teams in retaining repeat customers, and why this is so important. Now let's look at some practical customer service management tips to help you get the job done.

What Is the Role of Customer Support

The customer support team needs to ensure customers are happy by representing the customer's interests inside the business at time when no one else is motivated to do so.

The customer support team, along with the sales team, represents the customer's interests inside the company. The sales team does it to get new customers. The support team does it to keep existing customers.

The major challenge that customer support teams face within most organizations is that it is hard to tie specific support activity to a specific amount of revenue dollars. There is always a temptation to ignore your existing customers, because they probably won't leave right away. There is always a temptation to ignore any customer that doesn't have an open order because as a business you need to raise enough money to pay your bills and your employees in order to stay in business.

What Can Support Team Managers Do?

As a Customer Support manager, there are a few things you can do to help your cause.

Recognize that fundamentally the Customer Support team is there to ensure repeat orders. Know the repeat order potential of each customer and factor that into the time, money and priority you give any given customer. Very often a small number of customers take up a large percentage of the customer support time and budget. Make sure you are not neglecting the high potential customers because you are busy serving the needs of needy customers with lower potential. I know we like to help everyone, but let's face it you make priority decisions every day on which issues to handle first. Many customer support teams have no idea what the repeat order potential of any given customer is. Make sure you know, and make sure that repeat order potential is at least as big a factor in your decisions as how loud the customer is. Tying action to financials will get the attention and support of upper management.

Get to know the Sales team. In most organizations the sales teams are much more influential than the support teams, it's just a fact of life. The sales teams are also the people inside the company who benefit the most from good customer support. They get the credit and the commission checks for repeat orders. Let the sales team know when their high potential customers are having issues, and when you are not getting the support you need to help them. You can be guaranteed that a commissioned sales rep will not sit idly by and risk losing a repeat customer. Keep the sales team in the loop. When things go well, tell them. It's a great opportunity for them to go in and make their next pitch. When problems are brewing, tell them that too so they can avoid walking into the lion's den with a new sales pitch, and instead make a timely service call to show they care and offer assistance. The sales team is motivated, influential, and has the most to lose from poor customer service. You already have the power to help them; use it to help them help you.

Look for ways to actively help your customers use the products or services they buy from you. Don't just wait for complaints and repair calls to come in. Think of ways that you could help your customer's use your products. Think about this. If you can help a customer use something he or she has already purchased, they will be much more likely to come back a second time. If you can help a customer use up something he or she has already purchased then they will need to come back and replenish their stock. Remember that customer support is there to help the customer use the product or service. Why do you think craft stores sponsor craft fairs? Because it helps people use up their craft supplies, and it also makes them happy. If you can help them use it up, or consume it, then you can rightly claim that you have helped the customer and increased revenue for the business when their frequency of buying increases. Be creative.

Summary

Fundamentally the role of customer support is to ensure repeat sales. Post-sale customer support teams are a critical cog in the business cycle. They should be respected. They should be in constant communication with the sales team. They should be actively looking for ways to help the customer use the products or services they have purchased.

As a customer service manager one of the best things you can do for your team is to learn to tie their actions to the business financials. That's how decisions are made at the top.

About The Author

Daryl Cowie has shared management tips with 1000s of people in over 30 countries around the world. His mission is to help you and your company turn business opportunities into business realities. Sign up for his free business management home study course at http://FreeManagementTips.com

Customer Service Management Tips - Part 1

by: Daryl Cowie

Customer support teams are perhaps the most misunderstood, and underappreciated teams in the business world. In many businesses the customer support staff talks to the customers more than every other team combined. They play a critical role in ensuring customers are satisfied. Satisfied customers are repeat customers. Everybody knows that a large percentage of business comes from repeat customers. And yet customer support teams are commonly staffed with junior, inexperienced people that don't have the authority to make any decisions, or the training and knowledge to answer difficult questions. What's the deal?

What is Customer Support?

First, let's clarify what I mean by "Customer Support", because different companies use this term in wildly different ways. I am talking about the team that takes care of the customer after the contract has been signed and the initial invoice has been paid. You may work in a company where a customer service team handles the transaction from order to invoice. You may have been taught that customer service starts when the customer walks in the door, and doesn't end until the customer dies or decides not to be a customer any more. These are fine concepts, but what I am talking about here is the role of taking care of the customers' needs after the invoice has been paid, and before they have expressed a specific interest in buying again. I refer to this as Post-Sale Customer Support to differentiate it from other definitions.

What's So Important About Post-Sale Customer Support?

As a customer, up until the time that the invoice is paid you always hold the trump card of being able to withhold payment if you are not satisfied. And everybody understands that money talks. After the invoice has been paid you can often be left feeling powerless. The delivery team has collected their money and been assigned a full load of new customer transactions to look after. The sales team is being pressured to focus on customers who have already expressed a specific interest in making a purchase to meet monthly sales targets. So who takes care of you now?

This is where customer support comes in. There is a general feeling within most companies that they need to provide some sort of post-sale customer support, but there is a poor understanding of why. The sales team brings in the customers – which equals the promise of money. The orders team works out the details – which equals the promise of money. The delivery team provides the solution – which equals the collection of actual money. The customer support team ensures the customer is able to use the solution – which equals what? Happiness and karma? Let's face it; shareholders can't trade in their karma for a retirement home. Companies want money.

Here's what people are missing. In a healthy business between 25 and 75 percent of all revenues should come from repeat customers. 25% to 50% is considered typical for a healthy retail outlet, and 75% repeat business would be the top end for a healthy service business. Retail outlets with less than 25% repeat business are probably not meeting their customer needs or more of them would be coming back. Service businesses with more than 75% repeat sales are probably losing their skills at generating new customers and run the risk of severe financial problems if they lose 1 or 2 major accounts. Any way you look at it, a very large part of your business should be coming from repeat customers.

The other factor you need to look at is that the cost of getting a new customer is much higher than the cost of keeping a customer that you already have. Marketing and advertising are expensive business.

Smart businesses invest in retaining customers. That's what customer support is all about. There is no better time to ensure repeat business than when your customers are feeling that they have no leverage. That is exactly when they appreciate your support the most, and will remember it as something that makes them want to come back.

In part 2 of this series we'll look at some practical management tips for customer service managers to get the business behind your team and your customers.

About The Author

Daryl Cowie has shared management tips with 1000s of people in over 30 countries around the world. His mission is to help you and your company turn business opportunities into business realities. Sign up for his free business management home study course at http://FreeManagementTips.com

The Unsuccessful Habits of Hard Working People

by: Daryl Cowie

We've all heard the phrase work smarter, not harder. It's one of those motivational statements that once held a great message, but now days is more often used to mean "You're taking too long. Quit complaining and get it done". In many ways these messages are not that different, but they hold two very different sentiments.

The truth is, many of us need to work smarter instead of harder, but we don't really know how to get from where we are to where we need to be. I was brought up believing that hard work is the key to success and fulfillment. Work harder than anyone else and you'll get recognition for it. While this is true in many ways, this philosophy can also severely restrict the level of success you achieve.

While working hard truly is a virtue, it also has some basic failings. First of all the hard work principle lends itself to measuring how hard, or long you work instead of what you are getting done. Many hard workers feel they are entitled to rewards as long as they put in long hours or carry heavy loads. It can lead to resentment of people who have figured out how to work shorter hours for larger rewards. Instead of admiring them, you see them as lazy and undeserving. Hard workers are often frustrated by the efforts of people around them that they feel are not making the same contribution, or reaching the same level of productivity as they are. What the "hard working" crowd is missing is that every employee is hired to get a result, not to fill an empty space.

Look at it this way. Pretend for a moment that you were doing the hiring and paying the bill. Would you rather pay a hard working man with an axe for 2 months to clear your land of trees, or pay a lazy dude with a chainsaw who can do it in one month? What I'd really like is a hard working man with a chainsaw, but given the choices I'll take the man who made the smart tool choice over the one who works hard. Why? Bottom line, it gets the job done faster and cheaper, which is what I really want.

The second failing of the hard working philosophy is a tendency to want to jump into action without a well thought out plan. Let’s get moving! The problem with this is that the devil is in the details. I have seen many hastily laid plans leap into instant action and gain immediate progress. I have seen just as many of these plans sitting in the trash bin after huge amounts of time and money have been invested in them because they didn't actually accomplish what the customer really wanted. By the time they figured they weren't going to meet the real requirements they had too much invested in the hastily chosen direction to make the required corrections. A common companion of these discarded plans is the discarded manager who goes along with it. Action is critical, but first you must ensure your actions contribute to a plan that actually ends in the right results.

In both cases of these cases, the work hard philosophy is missing the main opportunity. A smart plan is better than a hard working plan every time. But we are taught to spring to action. Get to work. Get it started. The reality is that working hard without a plan is fruitless. Working hard at things no one cares about is simply not productive.

Making smart choices that contribute to the results that matter to other people is one of the keys to success. Solid up-front goals and objectives planning sessions are critical to your personal success and to the success of everything you endeavor to do. If you're a hard working person, learning to effectively recognize the goals and intelligently plan objectives and strategies to accomplish them is one of the best investments you can make in yourself.

My success management tip for hard workers: learn to plan smart first, and then work hard. This is the unbeatable combination.

About The Author

Daryl Cowie has shared management tips with 1000s of people in over 30 countries around the world. His mission is to help you and your company turn business opportunities into business realities. Sign up for his free business management home study course at http://FreeManagementTips.com

All You Need To Know About Pay Per Click Advertising

by: Derek Rogers

What is Pay Per Click Advertising?
It is just as it sounds. You place an advertisement, usually text or graphic, and you pay each time someone clicks that advertisement. Sounds simple enough right? Though simple, it is a very powerful form of advertising that in many cases makes more sense than other methods of advertisement. How does Pay Per Click Advertising work and why is it the best choice for your business? That is a good question, let's have a look.

Targeted Audience

With Pay Per Click advertising, also known as PPC, you have the ability to target your unique audience. Sure, you have other methods of advertisement that may target a portion of your customer base, but with PPC, you have a more defined method of targeting. You target your specific customer base with solid keywords. These keywords are crucial to your advertisement. If you operate a chocolate business, you might use keywords such as chocolate, chocolate candy, candy, gourmet chocolate, and the list could actually continue to grow.

However, what makes PPC so useful is that it incorporates these keywords to make it work for you. Your pay per click advertising will not show up until a user searches for your keyword terms. The next way that PPC works best for businesses is that it works well within your budget.

Costs and Budgets

The great thing about pay per click advertising is that it is designed to work within any budget. With many sites that promote PPC advertising, you have the ability to define just how much you are willing to pay. However, it is important to note that you will likely be in competition with other businesses, depending on your keyword. The more you pay per click the higher you will be on the search engine results; this is of course dependent upon your competitors and what they bid to pay as well.

As your pay per click campaign goes along, you will have the ability to monitor your campaign. If at any time you feel that your specific campaign is not working as well for your business as you had hoped, you can change it, add another, or delete the campaign as you see fit.

What makes pay per click advertising so appealing is that you are only charged when someone clicks on your advertisement, hence the name pay per click. With other advertising methods, you are charged when your advertisement is displayed or rotated. With PPC, you pay only when a potential customer clicks on the advertisement to visit your website. This is a great cost efficient method of advertisement.

Just Works Better

Pay per click advertising just works better because you know, if you have chosen the right keywords, that when someone clicks on your ad to visit your site, that they are doing so because they are truly interested in what you have to offer via their search terms. This means that each and every person that clicks on your advertisement is a targeted potential customer, which means more likelihood for a sale or membership.

About The Author

Derek Rogers is a freelance writer who represents many UK businesses. For pay per click, he recommends Impact Media Ltd, one of the UK's leading specialists of http://www.impactmedialtd.co.uk/search-marketing/pay-per-click/ppc-management.htm pay per click services.

Where Can I Find A Good Pay Per Click Company

by: Derek Rogers

With the advent of internet marketing, there has been a rise in pay per click advertising. But after showing a booming prospect, pay per click advertising has begun to lose its charm due to frauds that are being committed in the name of pay per click advertising.

In pay per click advertising, the advertiser, for every click on its link by its potential customer pays a certain agreed amount to the advertising company. But over the years a trend of dishonesty is being seen in the advertising companies where they generate fake clicks on advertiser’s link and try to make easy money. In other cases, vengeful competitors can click on such links to increase their bill without getting any genuine customers.

So this becomes quite difficult for companies to find a good pay per click company, but still, there are some measures which can follow to ensure that investments are not being wasted.

You can look for Google certification which is in the form of “Google AdWords Certification” which ensures that the bearer is competent and is very familiar with the way the PPC system of Google works. You can look at testimonials of the company and use your instincts to find out whether these are genuine or fabricated by the company itself. You can also benefit from experience of other companies who have got this type of work done. You can find someone in such a company who can guide you in the process or can reveal their experience with the same. And don’t forget to take warnings from such people if you do not intend to waste your investment.

You can also go through the previous works of the advertising company. Ask them about their clients and the kind of results they have given them and see for yourself how much you are satisfied with the information given by them. You can also check the familiarity of the advertising company with your field of operation and check whether they are really knowledgeable or not.

You can check the professional conduct of the advertising company. Hold your advertising company to a very high level of Professional Demeanor and if it fails, its better to find some other firm.

It may sound tempting but always consider more than one advertising company so that you have many options to choose from. It is always beneficial to consider competition in the market while selecting a service provider for yourself.

Avoid companies that guarantee fast results, because generally, companies that offer speed in their services do not give time to test the results.

Look at what kind of results they provide to their customers. Firms sometimes charge you without increasing the traffic of customers to your website. Go through the contract thoroughly and be sure about all the terms and conditions.

Generally, companies that think of themselves as experts in using Google, consider PPC advertising as their area of expertise but you can easily check their credibility in the side bar ads when you search them in Google.

These are certain points which you can keep in mind while finding a good pay per click company and make sure you are not short of your advertising budget.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For Pay per Click, he recommends Impact Media Ltd, one of the UK's leading specialists of Pay per Click: http://www.impactmedialtd.co.uk

SEO Campaigns And What Not To Do

by: Derek Rogers

Given the ratio of the internet, and given the fact that so many people in the business world use it to further their goals and ambitions, it is shocking how so many people still have issues with using the internet appropriately. Search engine optimization is one powerful tool that many people use when they are looking to increase the level of relevant traffic to their website, but remember, that like any tool, its efficiency depends on the employer. Take a look at a few of the reasons why so many SEO campaigns falter and fall, and often are unable to rise again.

Bad keywords are one of the first culprits. Look at the text on your website and really think about whether it reflects your company. Will the people who are searching for your services know to use those terms? Bad keywords can work in two different directions. Firstly the keywords are too specific. They are only understood by other professionals in your field, and someone who isn't aware of the ins and outs of your business would never think to search for them. Over-generalization is similarly a concern. With keywords that are too generic, you will simply bring irrelevant people to your site who have no actual interest in what you have to offer.

SEO also means that you have to take into account the format of your page. Are things placed in a logical way that will draw people? Have you made sure that your page has enough content to draw people to it? Part of good page optimization is ensuring that your website has a good place when it comes to link building. The more people who link to you without you offering a reciprocal link, the better your rating goes. Link building is one aspect that the Google search engine uses to push you towards the top of your search page, so make sure that you don't ignore it when you are thinking about optimization and content.

Some companies who try to avoid these mistakes contract with SEO consultants, but even there they might find that they are working with someone who uses illegitimate means to bulk up your numbers. Some warning signs include multiple names, the ownership of shadow domains and a guarantee of rankings through obscure keyword phrases that you would have gotten anyway. Beware of companies that give you a strange feeling or refuse to explain how your website would be getting the hits. Although there are many of them, the concepts relating to SEO are fairly straightforward, so if you catch someone being secretive, make sure you find out why.

When you are looking to conduct an SEO campaign, unless you are a specialist in the field yourself, you should consider consulting with a professional. A professional who cares about his or her work and is dedicated to making your site a success can easily save you from the blunders that could cost you in time, resources and money which is important to any business.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For Search Engine Optimization, he recommends Impact Media Ltd, one of the UK's leading suppliers of Search Engine Optimization Campaigns: http://www.impactmedialtd.co.uk

Why We Use Search Engine Optimisation Services In The UK

by: Derek Rogers

Search Engine Optimisation, or SEO, is one of the new buzz phrases that is being tossed around on the internet. You see more and more web administrators seeking employees who have experience with SEO and know how to implement SEO techniques. So what is SEO? Why do we use Search Engine Optimisation Services in the UK?

Search Engine Optimisation is, basically, a way in which people try to improve the quality and volume of visitors to their websites from search engine search results. It is used as a way of promoting websites by pushing them higher in search engine ranks. It works by using a variety of “keywords” that grab the attention of search engine spiders that regularly crawl the internet looking for new content. The more visitors a person has to his site by clicking on a search result, the higher the site will rise in the ranks of the search engine. The goal among most web masters is to make it on to the front page of Google (or Yahoo, etc).

While it is certainly relevant to learn all you can about Search Engine Optimisation, if you are just starting to build your website, it is in your best interest to employ a Search Engine Optimisation Service. These services can help you add content to your site that is guaranteed to catch the eye of the various search engine spiders crawling your site and they know about the different SEO marketing methods that will work best for the central subject of your website.

Here are some of the reasons to use a Search Engine Optimisation Service in the UK:

Search Engine Optimisation services can usually point you to a proven track record of success. These businesses are not operating on a system of trial and error like you will be when you are first learning. They know what gets the spiders to notice a site and they will make sure that yours gets noticed.

They are time savers. You are trying to market your new site and trying to get the word out about your site. All the while you are trying to come up with content for your site that is original and fresh. By employing one of the search engine optimisation services you are free to run the website without worrying how the search engines will notice it.

Sometimes the search engine optimisation service is also skilled at internet marketing as well and can help you promote and drive traffic to your website from other venues as well as from the search engines.

If you are looking for something on the internet, the best way to find it is to use a search engine to help you find it. If you have a website or are offering a service via the web, you want to make sure that your site is as high as possible in the search engine rankings to ensure a high traffic flow to your site. Using a Search Engine Optimisation Service in the UK is the best way to make sure this happens, especially if you do not have any experience in SEO.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For Search Engine Optimisation, he recommends Impact Media Ltd, one of the UK's leading suppliers of Search Engine Optimisation Services: http://www.impactmedialtd.co.uk

Tips On Choosing A Marketing Company

by: Derek Rogers

When you just cannot do everything yourself it is important to consider hiring a marketing company. A marketing company can help you develop a solid and strategic marketing plan to benefit your business and boost your sales. There are many different things that you must consider before you choose a marketing company. What should you be looking for?

First, you need to make sure that you find a marketing company that can offer you many different services that may be beneficial to your company. This is crucial, but what could be more important than the actual services they offer is their experience and expertise. You want to make sure that you choose a marketing company that is knowledgeable, experienced, and well versed in marketing and perhaps in your specific niche as well.

What services might you want to look for?

You might want to look for a marketing company that offers search engine optimization, pay per click advertising, and internet marketing. If you are doing business on the internet, having a company that understands the workings of internet marketing and business is essential to your success with any marketing company.

Another consideration you might want to make, is what the company offers you to help you choose the right company. For instance, does the company offer you an initial analysis and provides you with recommendations as to which services you and your business might benefit from? This would be a good place to start and can assure you that the marketing company does indeed know what they are doing. This is especially helpful to new business owners who are not quite sure what direction they need to take. With the analysis, you can do your research and determine which concepts are most important to your business.

It is important to avoid certain things. For instance, do not hire any marketing company that offers you unrealistic or unproven guarantees and offers. This may be in the form of helping you achieve a specific ranking within search engines. This would be considered unrealistic because nothing is guaranteed when it comes to ranking. Furthermore, you want to make sure that the company uses legal and honest methods of achieving their success. Ask the company what type of methods they use to gain their results. If they refuse to tell you a general overview of their techniques, this it is generally a good idea to avoid that company.

At the same time, make sure that you avoid any company that does not offer you access to any accounts created under your name or the name of your business. Something that always bears repeating is to make sure that you read and understand any type of contracts or agreements before you sign on the dotted line. This can help you avoid troubles or misunderstandings. If you have any questions about the contract or agreement, be sure to ask them, if the marketing company avoids answering your questions or does not fully answer them, find a new company to work with.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For marketing companies, he recommends Impact Media Ltd, one of the UK's leading suppliers of marekting: http://www.impactmedialtd.co.uk

5 Reasons To Use Website Marketing Companies

by: Derek Rogers

Website Marketing Companies provide effective techniques to establish and enhance your online business. When developing a website for your business, your objective is to create an internet presence. This online visual determines long- term success for any web business. Regardless of your choice of internet marketing strategy, your web site must contain powerful content along with a reliable marketing company.

A successful web page promotion campaign can be obtained through an efficient website marketing company. If the website content is relevant and entertaining, it can achieve high ranking within the major search engines, such as Google, Yahoo, AOL, MSN, and AltaVista. If your website manages to obtain high listings with at least three of these major engines, you are guaranteed an overflow of targeted traffic. Subsequently, there are several reasons why applying the techniques of these companies will help your small business to be profitable.

It is important that any online business that invests in online marketing companies must devote extensive time and effort to analyze the return on their investment. More so, because a number of online businesses are relatively new, it is recommended that you recruit your marketing strategy and immediately move to the next step of analyzing. Many effective and affordable tools are available to monitor and analyze your sites traffic. The website marketing companies are the best tool to assist you with subsequential evaluation of the ultimate production of your marketing efforts. Specifically, if you are investing a great deal of money into search engines and keyword buys, you need to know which one is meeting your goals.

Search engines may or may not be your greatest source for traffic. Website marketing tools will also track where your traffic is coming from and why. It would be beneficial to attract significant on- ramps from other websites, perhaps relative online companies who are potential business partners. Furthermore, it is important to know if your efforts to generate new customers and sales leads are effective. Website marketing companies can provide tools that can show you who directs the traffic your way while also monitoring your sites most requested pages. They will identify the most common entry pages as well as any exit pages. If your strategy is working effectively, then you can optimize your site to distribute more of the same. In the worst case scenario; you may need to reconstruct your web pages to present something more intriguing or compelling.

Website marketing gurus use tools that enable you to view the actual operating systems that your users may have. This will allow any defects of your site to be revealed. For instance, a website will become defected if a user attempts to link nonexistent or “404” pages to it. It is rewarding to know what your visitors’ viewpoint is regarding your website and business.

Finally, web marketing companies are beneficial as they provide techniques that allow a small business owner to understand their customers and your targeted audience. Any technology associated with the internet that provides a marketing strategy for your small business helps to develop methods to achieve high ranking and enhance the marketing tools that helps you sell your product. Basically, website marketing begins with a well- written and organized website and concludes with a successful web page promotion.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For marketing companies, he recommends Impact Media Ltd, one of the UK's leading specialists of website marketing companies: http://www.impactmedialtd.co.uk

What Is A Search Engine Marketing Company?

by: Derek Rogers

Today, when it comes to popularising a brand around the globe, Internet marketing is what every business owner seeks for leaving behind the traditional methods of marketing like advertisements and promotional methods. With Internet marketing, a business owner can do an online promotion of its products or services on a wider scale by reaching out to both the local and international markets.

Online marketing means popularising one’s brand on the World Wide Web; however, this process is not an easy task with so many competitors standing on the same platform. Behind this popularity there is no one technique that works, rather it is a gradual process and combination of various SEM techniques. So, in order to enjoy the results of a successful business through online marketing, there is a need to hire a professional search engine company.

One of the most important requirements of an online business is to develop a website. A well structured website is crucial for any online business as it is a representation of the company. It is the website which helps a visitor to make an impression about your company, and an effective and attractive website can entice the visitor to transform into a customer. Not only a good website plays its role in SEM, it also needs to be search engine optimised so that it can be seen by the target market. Search engine optimisation includes processes like SEO copywriting, web designing, programming effective coding and link development. These are among the major services of SEO which helps to improve the visibility in the search engine results. The SEO copywriting requires the making of targeted keywords that are commonly put in search engines. In order to find out the targeted keywords, it requires a lot of research, which an SEM company does on its own part. A search engine marketing company knows all the SEO techniques that would help to develop a website and improve the search engine ranking of a website.

A search engine marketing company also offers the services of creating an easily navigable and customer friendly site that would make your target audience glued to your site.

Another most common SEM (search engine marketing) advertising service is Pay-per-click advertising. It is among the most successful advertising techniques in which your ad gets displayed whenever any visitor puts in keywords related to your nature of business in order to seek out information. With your ad reflected on the web page, you become the focus of your target market. A SEM company offers you pay-per-click advertising and helps by finding the most relevant and used keywords for your website.

PFI or pay-for-inclusion services are also offered by a search engine marketing company. With the use of this service, you can make the URL of your site or the web pages get crawled by a search engine spider on a regular basis.

No doubt, the services of a search engine marketing company can definitely guide you to phenomenal growth of your company’s business online, thereby making your brand successful on the online front.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For marketing companies, he recommends Impact Media Ltd, one of the UK's leading specialists of search engine marketing companies: http://www.impactmedialtd.co.uk

All You Need To Know About Pay Per Click Advertising

by: Derek Rogers

What is Pay Per Click Advertising?

It is just as it sounds. You place an advertisement, usually text or graphic, and you pay each time someone clicks that advertisement. Sounds simple enough right? Though simple, it is a very powerful form of advertising that in many cases makes more sense than other methods of advertisement. How does Pay Per Click Advertising work and why is it the best choice for your business? That is a good question, let's have a look.

Targeted Audience

With Pay Per Click advertising, also known as PPC, you have the ability to target your unique audience. Sure, you have other methods of advertisement that may target a portion of your customer base, but with PPC, you have a more defined method of targeting. You target your specific customer base with solid keywords. These keywords are crucial to your advertisement. If you operate a chocolate business, you might use keywords such as chocolate, chocolate candy, candy, gourmet chocolate, and the list could actually continue to grow.

However, what makes PPC so useful is that it incorporates these keywords to make it work for you. Your pay per click advertising will not show up until a user searches for your keyword terms. The next way that PPC works best for businesses is that it works well within your budget.

Costs and Budgets

The great thing about pay per click advertising is that it is designed to work within any budget. With many sites that promote PPC advertising, you have the ability to define just how much you are willing to pay. However, it is important to note that you will likely be in competition with other businesses, depending on your keyword. The more you pay per click the higher you will be on the search engine results; this is of course dependent upon your competitors and what they bid to pay as well.

As your pay per click campaign goes along, you will have the ability to monitor your campaign. If at any time you feel that your specific campaign is not working as well for your business as you had hoped, you can change it, add another, or delete the campaign as you see fit.

What makes pay per click advertising so appealing is that you are only charged when someone clicks on your advertisement, hence the name pay per click. With other advertising methods, you are charged when your advertisement is displayed or rotated. With PPC, you pay only when a potential customer clicks on the advertisement to visit your website. This is a great cost efficient method of advertisement.

Just Works Better

Pay per click advertising just works better because you know, if you have chosen the right keywords, that when someone clicks on your ad to visit your site, that they are doing so because they are truly interested in what you have to offer via their search terms. This means that each and every person that clicks on your advertisement is a targeted potential customer, which means more likelihood for a sale or membership.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For pay per click advertising, he recommends Impact Media Ltd, one of the UK's leading specialists of search engine optimisation: http://www.impactmedialtd.co.uk

Website Marketing Companies - A Checklist To The Advantages

by: Derek Rogers

The professionals of Website marketing companies help you to provide a good and long-lasting impression online. As people come to your website, they may click away if they do not find your site interesting or full of relevant information. However, website marketing companies are the only solution to this. They help you to ensure more and more people come to your site by marketing your website in different ways.

Today, the biggest factor responsible to achieve success in your business is promotional strategies. Therefore seeking the help of specialised companies for effective internet marketing has become prominent. The website promotional services offered by these companies are most in demand in today’s advertising industry. Their techniques can help you out to attain success in cyber space and can make you known both locally and internationally.

Moreover, around one million web pages are added everyday into the World Wide Web and therefore this has increased the competition on the online front. These promotional companies help you to achieve maximum benefit over other sites by bringing highly targeted traffic to your website.

There are a number of web advertising services that come as the entire solution for all your advertising requirements.

Among the major services are:

Online directory
Search engine submissions
Search Engine Optimisation
Viral marketing
Web linking

While advertising online or in online businesses, the people associated with it should be very careful while selecting a website marketing company to promote their business. Online advertising can prove to be very expensive if you lack experience with website marketing and further, you need to go through a number of advertising campaigns based on “test or trials”. It can be a tiresome and time-taking experience for you to find the best website marketing company for delivering profitable solutions for marketing. For the effective online advertisement, you need to compare every advertising option available on the internet which are dealing in business with website marketing or are great solutions of online media. You may even need to develop a personal relationship with the account manager of the website marketing company you select to meet your purpose. This account manager in the website marketing company will help you deal with your advertising campaigns and will also advise you on its growth. The account manager helps you prepare for the real expected scenario prior to the commencement of all solutions of your website marketing.

It is very simple when thinking of website marketing itself, but when you really need to create a fast effect, it is important for you to consider a managed website company and its strategies. The Web has become an essentially vital source to most of the companies, whether small or large, that none of them want to take any risk in their online appearance. For this reason, getting help from professionals or website marketing companies really proves beneficial to all business organizations.

Choose an experienced website marketing company which would be an efficient and reliable one, entrusting all advertising effort in it to promote your business effectively.

About The Author

Derek Rogers is a freelance writer who represents many UK businesses. For website marketing companies, he recommends Impact Media Ltd, one of the UK's leading specialists of http://www.impactmedialtd.co.uk search engine optimization.

MLM Lead List

by: Tsuyoshi Suzuki

A MLM lead list is going to be one of the main tools a person uses when running their MLM business. Your MLM lead list is were all your profit will come from. Best free mlm lead without mlm lead list is required for mlm affiliate program cannot be mlm training material, affiliate lead marketing mlm network, mlm business home free opportunity, also known as free mlm business, online mlm. MLM Lead List is a fully integrated and highly advanced internet based MLM lead generation company.

Mlm

Mlm business lead business exclusive in lead lead lead lead marketing mlm opt sales features. mlm lead source cannot be home business lead mlm or fast lead mlm. mlm hot lead cannot be best company lead marketing mlm network and find details of business free lead mlm to generation lead site web mlm, also known as how to get free lead for your mlm business. MLM LeadsIn order to excel in Multi-level Marketing, also known as MLM, you need a quality list of prospects which are often refered to as mlm leads.

Opportunity

Provides targeted MLM leads generation and Home Based business Opportunity leads to grow your business. You want TARGETED leads; MLM lead lists of opportunity seekers who are interested in making money, extra income offers or home-business opportunities. The people on our direct mail MLM lead list are a combination of buyers and inquiries who have responded to a wide range of?money-making MLM business opportunity offers. These are mail-responsive Income Opportunity Seekers, they are live prospects for your direct-mail promotions of MLM and othermoney-making offers. Every name and address on our direct mail mailing list is a qualified MLM income opportunity seeker.

Internet

Internet marketing professionals are the people you should follow if you want to get rich on the internet. Internet marketing articles, distributed without compensation, drive traffic to your site and may be the best investment you can make starting out. However, only the clever Internet marketing professional moneymakers follow this secret. business internet lead marketing marketing marketing mlm network, lead business opportunity mlm topic. advertising internet lead marketing mlm, mlmlead generation is business exclusive in lead lead lead lead marketing mlm optsales, buy mlm lead, business home lead mlm mom stay, mlm lead list (leadmarketing mlm) mlm lead generation, generation lead marketing mlm network, mlmopportunity lead, mlm phone lead.

The whole idea of a MLM lead list is to turn a profit. The MLM lead list is just a list of names and contact information. MLM Lead List is the perfect source for your business building needs. MLM Lead GenerationThis MLM lead list is computer maintained and is updated on a daily basis to assure you of the very latest leads for your direct-mail offers.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

Network Marketing Success

by: Tsuyoshi Suzuki

Network marketing or mlm is a people-to-people business that can significantly expand your circle of friends and it is one of the few businesses that doesn't require employees, yet enables the owner to leverage his or her time by building a network of independent businesspeople. Network Marketing is based on the concept of "Networking". This system is really a team effort and it is all about building people.

Network marketing provides opportunity not only for earning but also for learning. Network marketing is one of the best places where you can find the opportunity to develop a winning mindset. But only those who are willing to learn can hope to benefit from this opportunity. Network Marketing is an often over-looked, home-based business opportunity that is open to anyone and in these current economic times, certainly worth consideration. Residual income affords you the opportunity to have time freedom and money freedom. They are their own boss and each one of these distributors understand that they have a ground floor opportunity to build an organization through the power of duplication. You are in the people business; your core opportunity is just the vehicle.

There's a common myth that network marketing is all about selling, so many people who don't see themselves as "salespeople" shy away from it. The truth is, most of the people who are a huge success in network marketing aren't sales types, and tend to be more introverted. As the networks widen, so the individual leader benefits not only from their own sales but also a percentage of the sales from their network. All the good organizations involved in this system provide plenty of support to its sales force. Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc.

Success or failure is not dictated by politics, race, age, background or gender, but always by results. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who'll do the same. Success in any type of business ventures comes with a host of personal factors which varies from situation to situation. Success in MLM is possible and it has been done. But success in networking isn't based on luck. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. All successful network marketers use this technique to increase their effectiveness several folds. We are trying our best to bring relevant information and tools for your success on the Internet. The secret to success in Internet based network marketing is a simple duplicable system that anyone can follow・not just experienced networkers.

Network Marketing is not a difficult business but it is a serious business and one which is exciting to deal with. There's a common myth that network marketing is all about selling, so many people who don't see themselves as "salespeople" shy away from it. Though network marketing is an old concept it has got a real boost by the development of internet. Internet based network marketing is a rewarding business for those who can do it right.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

Have You Had Enough Training for Network Marketing Business?

by: Tsuyoshi Suzuki

Introduction

The network marketing Industry is at serious fault because most of the training methods perpetuated by network marketing companies are horribly inadequate. This system within Network Marketing Companies is more than a financial outlook or a volume outlook for the business working from home opportunity.

The Management recognized that one of the major problems facing network marketing companies is the ability to control and manage the rapid growth, which can occur with this type of marketing and such effective products.

Marketing

If you're serious about building a solid network marketing business, you must check it out. Well there are plenty of network marketing business opportunities out there you just need to know what you are doing. Sales and marketing of any business that achieves longevity must have a great product. Many network marketing companies provide skill building workshops or meetings to help you grow.

The fact of the matter is that internet marketing is on its way up, and things are changing regularly. The reason that network marketing is going in the same direction is because the internet is dictating the way that people get in touch with one another. Network marketing changes the lives of people mainly due to newer and better technologies and innovative changes.

Training

A good network marketing program should offer solid training in sales and recruitment to its distributors. Attend an actual business opportunity meeting, as well as a company training session so that you can see firsthand the quality of company support and marketing materials. It is important to attend even the same trainings frequently. Ignoring these trainings will not help your business at all.

In fact set up your meetings prior to training programs in the same venue so that you make your guests and team mates attend the trainings. Look for a compensation plan that provides incentive for supporting and training your downline to be successful. People who never got the proper training and support you needed to make a go of it.

The true nature of good network marketing companies is to consult clients about the products and tailor solution with the available products to their requirements. What many people don't understand about most network marketing companies is that success is not only measured by how much money one can earn, but also by the many intangibles that come as a fringe benefit of being around positive people who are constantly working on self-improvement.

The expense of some of the products in network marketing companies is outrageous. The beauty of network marketing companies is that the leaders in the organization have the patience to work with you while you are learning. Today, I strongly recommend network marketing, because the industry offers the same opportunity to everyone.

For more information about Network Marketing, make sure you follow the link in the recourse box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

Home Base Business: Is It For You?

by: Tsuyoshi Suzuki

Introduction

Home base business is the most legitimate and reputable small business opportunity available today. One of the mistakes that many entrepreneurs make when looking for the top home base business is limiting themselves to what's popular or in the news.

Owning home base business is rewarding as it is a ways for you to be your own boss and realize triple time profits. This is easier to say finding the right home base business is demanding and time consuming. The great thing about starting a top home base business is that you should have no problem getting your name in front of potential customers. After all, you are an internet marketing specialist therefore internet home base business can be your BEST bet towards financial security.

Business

As a result, millions of Americans are turning to home-based businesses to achieve their dreams and goals. With your own home-based business, you can become the CEO of your career and your life. Even better, many network marketing business offers an incredible way for you to earn from the efforts of others, too.

Opportunity

Starting a home business opportunities is not for everyone, but if you love to stay home and make money, this opportunity may be for you. This is why you should research very well before starting a home based business. Try to look for a home business opportunity that has been around at least two years, preferably longer. A good opportunity will still be a good opportunity after the "ground floor" stage if all the right elements are in place.

Conclusion

The Success University network marketing business opportunity is one of the most dynamic and potential-laden opportunities in which new home base business people should know today. A positive aspect of a network marketing business opportunity is that it is a long term endeavor and many ordinary people can financial freedom by putting in sincere and hard work. Then, the network marketing business opportunity is your vehicle to your happiness afterward.

For more information about Network Marketing, make sure you follow the link in the recourse box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

The Wonderful Things of Network Marketing Company

by: Tsuyoshi Suzuki

A network marketing company is a company that uses a network of independent contractors to distribute its products or services. It is defined as one that engages in the following practices: Sponsors individuals to set up their own businesses for the purpose of selling products or services and/or recruiting other individuals to set up their own businesses. Just like any other company that sells goods or services the ultimate goal of a network marketing company is to make sales and increase its customer base. Finding the best network marketing company is easy once you know what to look for.

Start

Start you search now and begin with your money making journey with your chosen internet network marketing company and set up your budget. Starting business through ecommerce is an excellent way to provide you with additional income when marketing nutritional supplements or wellness products. The start-up costs for legitimate network marketing companies are small compared to most other business ventures available outside. You should have a good idea of how much time and money you can invest in the business before you start. One of the most important factors to realize in the first place is that most of the people who start network marketing is about the money they will make and the organization that they are joining are the second consideration. This is the wrong perspective altogether.

Independent

What would you do if you were financially independent and most of your time was free to do with as you pleased? Multi-Level and Network Marketing These terms refer to a marketing system in which individual independent contractors recruit, train and develop a team of product users. What do you think about many downline of independent business people work for you? Network Marketing is now a multi-billion dollar industry involving millions of independent business people. The cost for an individual to start an independent direct selling business is typically very low. In many cases, direct selling opportunities develop into a fulfilling career for those who achieve success and choose to pursue their independent direct selling business on a full time basis.

Yourself

One of the major benefits of a network marketing company is that you are in business for yourself, not by yourself. To realize this benefit, you must sign up under the right person. Make a commitment to yourself that you will work hard and will not quit, and you could find network marketing success. If you truly desire to work for yourself and create your own life then network marketing could be for you. Remember that one of the main reasons why people join a network marketing company is for freedom.

For more information about network marketing make sure you follow the link in the resource box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

Online Advertising for Newbie

by: Tsuyoshi Suzuki

You're new to marketing online, and you need to find out what resources are the best for advertising. What is all the hype about this new trend of online advertising called Pixel Advertising? Emagazine advertising is one of the most popular ways to market yourself online.

Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. Participating in online forums about online advertising is an excellent way to get new ideas for your online advertising and for new search engine optimization techniques that are effective as the search engines change their ranking rules. Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they've arrived at the right place as soon as they get there. So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance, they've come to the wrong web page. On the internet, your advertising through search engines, directories, email and other sources takes care of getting the visitors to your website, your "retail store" on the web.

You can overcome the advertising challenge by using the techniques outlined in Part I and Part II of what it takes to advertise your internet business. There are many different factors to consider in running an online business, but I think advertising is one of the most confusing for people to grasp and understand. Effective online advertising is based on matching the ad, or site, to people who are already interested in the products and services being offered.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips. Though there is a wealth of techniques through which online advertising can be carried out, the most popular form at the present is through rich media sources.

Those were just a few of the many ways to do free advertising of your online business. Blogging is a technique that is becoming an extremely effective and almost necessary method of advertising your online business. The infrastructure that is necessary for online advertising can become quite pricy if one wishes to develop an elaborate set of advertisements and as such many small businesses shy away from online aspect of marketing.

The fact is that online advertising is really not all that different in principle from advertising in the rest of the world, as some of the truly successful Internet marketing gurus have pointed out. Google made a revolution in advertising introducing the contextual advertising models in their services AdWords and AdSense. Marketers needed new advertising models so they started making ads using Flash.

So how do you keep online advertising traffic from bouncing? The affiliates can build their site and generate extra traffic by advertising their whereabouts through the numerous options available to online users. Article writing is one way for online businesses to create exposure to their products without the need of spending money for the production of advertisement clips that are more often than not, left unnoticed.

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months. If you are looking for free traffic to your site, make sure click the link in the resource box.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Marketer. Making money easy. Use this web traffic generator, you can get very targeted visitors to any kind of websites for FREE! Making money internet Now! http://www.my-money-printer.com

3 Main Important Parts of Network Marketing Business

by: Tsuyoshi Suzuki

Introduction

Network marketing business is made up of 3 parts and they are the distribution of products and services, the compensation plan and the company. Network marketing business is to find, sponsor, and retain. For many people, having home business network marketing is their only realistic hope of making an extraordinary income. And he basics of Internet home business network marketing is nothing but "duplicating yourself many times over. If you are one of those people who have always wanted to stay and be your own boss, the home business network marketing is just right for you.

Distribution of Product and Services

Here are network marketing business opportunity:- between 70-80% of distributors will "throw in the towel" in the first three months- over 95% never make it past the 12 month mark- almost 80% will not know the feeling of sponsoring someone into their business. So with statistics like that, why would anyone consider MLM. I know you have heard this before, but how many distributors continually think in the now and frustrate themselves when they don't achieve immediate results.

Many successful distributors have studied books on visualization and positive thinking and have attributed their success to having learned to reprogram their thoughts. As a beginner, you will have an easier time learning the business with a company that is established and has in place many tools and systems for supporting its distributors.

Compensation Plan

With a little planning and analysis, you can start a successful home business; millions of people are doing it everyday. As with anything else, when you are looking for this type of thing for your home business network marketing plan, proceed with caution. Home business network marketing has the same components of a marketing plan as any business. That’s another good reason to become involved in your community as you make your plans for home business network marketing.

There are many different types of network marketing programs and a vast array of products available through them. At the same time, some programs have restrictions on an individual. Most of the Internet marketing programs typically promote expensive advertising campaigns and buying costly ad packs, buying expensive leads, giving out costly print ads, etc.

Company

If you are doing this, thoroughly check out the company to ensure that theirs is a legitimate business. However, if you have chosen an MLM company as the primary focus of your home business there are a number of principles to be aware of when marketing it. You have to find out the company that is right for you, with good plan and getting started.


If you work hard you can make significant amounts of money every month once your network marketing business is on track. A network marketing business is a teaching and coaching business. Having your own network marketing business is extremely profitable and the secret to great lifestyle income with any network marketing business is to come upon something you can get really frenzied about.

For more information about Network Marketing, make sure you follow the link in the recourse box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

What Makes People Believe On Your MLM Business?

by: Tsuyoshi Suzuki

The simple truth about the network marketing business opportunity is that people don't join your business, they join you and a positive aspect of a network marketing business opportunity is that it is a long term endeavor and many ordinary people can financial freedom by putting in sincere and hard work. For many people, having home business network marketing is their only realistic hope of making an extraordinary income.

Internet

Internet home business network marketing is one of several home business plans you can have. Internet work at home network marketing is a powerful business tool to use to generate more money for your home business. And one reason why so many people of all ages are interested in network marketing is the “Internet”. Thanks to the Internet now it is possible to build a worldwide business of your own in a very short period of time with a very simple secret to success in Internet based network marketing which is a simple duplicable system that anyone can follow. The Internet now enables network marketers to build national and international businesses from the comfort of their home. Most internet businesses that people become involved in these days are actually home based Internet businesses that require a strong network marketing component for success.

Trust

You need to build a degree of trust with your prospect in fact, it's not the products or the business opportunity which will ultimately attract them into your business but believe it or not, it will be you. So, build trust and watch the cash roll in. People will usually open up to you a little more, and thus starts a relationship built on trust. The more people see your name, they more they will grow to trust you and listen to what you have to say. It can be really daunting and scary for people new to the world of online MLM, and sometimes the only person they trust is you. It's not that there is a lack of leads or a lack of opportunity seekers out there; it's the fact that there are now so many so-called lead generation companies and even individuals marketing to the industry that it's almost impossible to know who to trust and who has the best leads with the best price with the highest quality. Honestly, I do not trust any business plan that offers to pay income without you doing any work.

Conclusion

The next step in your quest to find a great network marketing business opportunity is the products the company offers coupled with the compensation / marketing plan. The best ways to learn a network marketing business opportunity are to do the business, and build up your own trustworthiness. For more information about Network Marketing, make sure you follow the link in the recourse box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

MLM Training Before You Get Started

by: Tsuyoshi Suzuki

Introduction

Network marketing training is very important for entrepreneur who intends to make a success of the MLM opportunity. Network marketing training is a very important part of creating an income that will provide for you and your family, and in the future. How do you know if your network marketing training is effective?

Network

Network marketing does work, however, and one should come up with a good network marketing strategy in order to increase the chance of success. If you want to succeed quickly in network marketing, you must read a lot of free eBook provided online. There is no better way to recruit like minded people than by advertising in the latest network marketing business journal.

Training

Network Marketing Training is vitally important to insure success in your business development efforts. In fact, no other network marketing training comes close to providing you with the training you and your downline need at a price you can afford. The key to network marketing training is staying motivated and excited. If it is quality training is life changing.

You may have a great company that provides training, great up line support but if you're still not achieving the success you are looking for, then by all means seek out additional training, possibly even professional coaching.

Real

What does it really take to become successful? What they fail to realize is that it is the people within an organization are what matter most when prospecting. If you want to build the business of your dreams, here my articles can give you the network marketing training guidelines that can make your dreams a reality. Also make sure your reason is something that really matters to you.

Look some people are just really don't want you to succeed, stay away from them. The good thing about engaging in a home business is that you do not really have to put up a large amount of capital to get started.

For more information about Network Marketing, make sure you follow the link in the recourse box below now.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

How to Manage Your Limited Money in MLM Business Successfully

by: Tsuyoshi Suzuki

A Marketing system that promotes your MLM or Network Marketing opportunity is essential. There is no doubt that this internet network marketing opportunity is the perfect solution.

Opportunity

Every network marketing opportunity presents its own set of challenges and possibilities. They have no idea how to generate leads or sponsor others into the MLM network marketing opportunity they have joined, and. Since you cannot use your personal success as an example to lure people to your MLM network marketing opportunity, do the same thing you do to sell product. However, at any given time around the world, there are hundreds of thousands of people eagerly seeking a business opportunity.

Money

Want to make more money faster without a downline? There definitely needs to be a solution to the challenges faced by network marketers in this Internet age. If you think you want to pursue affiliate sales as your primary way to make money from home, then you'll want to review the tools and resources provided on this site It's a day where money is model, not people. Try to trick nature and try to make money EASILY and FAST. Entrepreneurs look to start their own internet businesses and Simple Ideas to Make Money in Network Marketing. So, they spend much of their time, money, and effort prospecting and enrolling, never realizing that these new people will need training, especially if they have never marketed before.

This is particularly true when it comes to spending money. It's all of the above and more, and you're leaving money on the table if you don't learn how to up sell, and do it with grace and ease. If you create a more successful organization that you sponsor, you will make more money than your sponsor.

Success

Success basically in Network Marketing is a product of the right RESPONSE. But many successful companies have been built on this business model. Everybody has to go through that startup period when they are NOT rich, famous, and a shining example to all who seek to emulate their success. Since you cannot use your personal success as an example to lure people to your MLM network marketing opportunity, do the same thing you do to sell product. THEY will want to see YOUR success before they can start thinking about joining you. If you can effectively reach them with your message AND TEACH THEM how to do the same, both you and they will be successful. To be a success with MLM Network Marketing is to make calculated decisions and work orderly to Read more. It's time to build a successful network marketing business. You can take as much time as you need to research the opportunity and when you are ready, just do it.

Conclusion

There is no doubt that this internet network marketing opportunity is the perfect solution. A MLM Network Marketing opportunity is not a get rich quick method. Achieving financial freedom from home is probably one of the biggest desires for people today, and doing this specifically through a "MLM" or network marketing opportunity is the route most people take.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com

How to Operate Network Marketing Professionally

by: Tsuyoshi Suzuki

Network marketing is all about sales and distribution, but a different kind of sales. It is also the most effective and exciting form of lead generation. It is sometimes also used incorrectly to indicate that the business uses a network of product suppliers in order to offer a broader selection of products.

Network marketing is one of the methods of marketing products and services. It is the quickest, smartest and the most fun way to financial success, requiring the least amount of start-up investment. What you do with that Life Changing Power in Network Marketing is up to you. Bottom Line that is what MLM and Network Marketing is truly about and really is: A Personal Distribution System for products, that can be taught and duplicated by other people, and when you do that, it changes people's lives and lifestyle with its multiplying income and life changing power.

Marketing

Marketing, sales and distribution are the backbone of business. Marketing MLM product benefits is simply explaining how the product has solved a problem or made your life better. Most people bring inadequate attitudes, skills and habits to Network Marketing, and with that, they try to build a business with skills that have produced failure in the past, and guarantee failure again. Doing Network Marketing is not a cake walk, and does require a SOLID set of skills to Succeed.

In most cases with Network marketing your success is dependant on your downline’s success. And if you've never owned a business before, if you've never done sales before and if you've never networked before, you need to learn about how to do so, not just from the network marketing/MLM experts, but from established experts in those fields.

Network

Network marketing has proven to be a much better way in most cases, both for the companies and their product distributors or salespeople. Network marketing offers you a chance to get in to new methods of purchasing. It need a really a team effort. Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades.

If you are just starting out or thinking about getting into network marketing then do remember that this article is for you. There are certain things to look for in a network marketing home business that will help keep you from choosing a bad opportunity and certain failure. Most businesses, both online and offline fail within their first five years and the same holds true for network marketing home businesses. But if you find a good network marketing opportunity and know how to work your business the right way, it can be best business in the world.

About The Author

Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com